Case study: registration steps

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Sponsumo, a Conference CRM, needed to improve the registration workflow, making it more fluent and simple, where the user could easily setup their account and start using it right away.

Action & deliverables

1 - I ran a series of meetings with the startup’s senior stakeholders to capture all business requirements.

2 - I researched best practices of others good registration workflows on the web.

3 - Based on the analysis from research findings, I started sketching to generate ideas for the new registration process flow on paper(not literally, in this case I used the app: Paper).

4 - I went on to craft wireframes for all the registration steps and after a few iterations I come with some new prototypes.

Finally using our custom HTML/CSS framework based on Bootstrap was easily implemented on the app.


The streamlined registration process flows and the possibility to setup the event on the registration forms significantly helped to simplify the setup and the user familiarity with the app.

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