Case study: Sponsumo.com registration steps

Sponsumo logo

Challenge

Sponsumo, a Conference CRM, needed to improve the registration workflow, making it more fluent and simple, where the user could easily setup their account and start using it right away.

Action & deliverables

1 - I ran a series of meetings with the startup’s senior stakeholders to capture all business requirements.

2 - I researched best practices of others good registration workflows on the web.

3 - Based on the analysis from research findings, I started sketching to generate ideas for the new registration process flow on paper(not literally, in this case I used the app: Paper).

4 - I went on to craft wireframes for all the registration steps and after a few iterations I come with some new prototypes.

Finally using our custom HTML/CSS framework based on Bootstrap was easily implemented on the app.

Outcome:

The streamlined registration process flows and the possibility to setup the event on the registration forms significantly helped to simplify the setup and the user familiarity with the app.

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