If you have been working on the UX world I’m sure you must hear about the term “Personas” and you didn’t use yet, you should.
Telling Stories by @ThamKhaiMeng from Ogilvy & Mather
If you interested Usability and UX I’m pretty sure you have heard the name of Jakob Nielsen, and if not, you should. He has a company with Don Norman, another guru in the area, and is called Nielsen Norman Group, which has been a leading voice in the user experience field. I urge you to take a look at their website. […]